With the huge amount of resources available online, people are increasingly using search engines
to find specific answers or solutions to their needs. With hundreds of billions of dollars being spent annually
using the world wide web, a disproportionate amount is spent by users that found results generated by search
engines. Search Engine Optimication ensures that potential clients find your website when searching for products or services
that match your offerings. If your company has a website, but is not found by clients, Notable Web can help. With
our Search Engine Optimization plans. Your site will be identified by search engines, and, most importantly, your
website will be found by visitors and potential clients.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process where your website is recognized, listed, and indexed by the various search
engines and directories in an attempt to create the largest virtual "storefront" possible. At all times of the day and night,
there are millions of users, or "traffic", on the internet. Search Engine Optimization helps direct that traffic towards your
website, or "virtual store".
Our Search Engine Optimization Process
Whether we design and build your web site, or you want visitor count improved to an existing site, Notable Web
uses only legitamate on-site and off-site techniques that yield increased pageviews. Using improper techniques
can lead to being blacklisted from the search engines and your website can suffer.
We begin a Search Engine Optimization campaign with an analysis of the content on your website. The goal for this stage is to present
appropriate text that thouroughly represents the content found on each webpage within your site. In other words, we make sure
what is written on the page matches and amplifies what is offered on the page.
The website is then inspected for structural flaws. We determine if all links are valid and redundantly executable. Additionally, individual
pages are examined for proper coding formats. If a search engine cannot navigate your website, or cannot correctly identify relevant
parts of the pages it does find, the indexing process can suffer and you can lose potential business.Content will be suitably adapted to
reflect the products or services your website offers. The sites structure will be reinforced, ensuring accessibility, while, at the same time,
maintaining a visitor-friendly presentation of material.
After the website is in proper order, we send invitations to the search engines to index your web site. This method is crucial
due to the importance the major search engines place on backlinks -- links other websites have from their site to yours. Each link to your
site is usually considered a vote of confidence: the more, the better. Relevant backlinks will both secure recognition for your website and
enhance its standings with the major search engines
Keyword Research
Keyword research is often one of the most overlooked aspects of search engine marketing and optimization.
When reviewing potential keywords for your web site, we take the popularity of the most relevant phrases into account, the competition for the phrases
from other web sites, and how well they relate to your company's products and services. Our goal is simple -- get the most traffic to your site that will
result in the highest return on your investment.
Choose To Have Your Website Created and Hosted by a Reputable Company, Choose Notable Web, Inc.